Why some people can’t stay away from alcohol, even when they know it’s hurting them

Bernajis Media News Desk|January 16, 2026 9:38 pm


A CNN Health report explains that although many people know alcohol can hurt their health, humans continue to drink because of a mix of biology, psychology, and social reasons.

According to experts cited in the article: Alcohol activates the brain’s reward system — drinking stimulates pleasure centers and can make people feel relaxed and social. Over time this can reinforce the habit and make it harder to stop.

Some individuals are more biologically predisposed to heavy drinking because their brains are wired in a way that makes the rewards of alcohol stronger or the risks less salient.

Psychological factors — such as stress, anxiety, depression, or trauma — can drive people to drink as a way of coping, even when they know it’s harming them.

As drinking continues, tolerance can develop, meaning people need more alcohol to feel the same effects, creating a cycle that reinforces continued use.

Overall, the piece highlights that alcohol’s appeal isn’t just about pleasure but also about how the brain processes reward and stress — making it hard for many to cut back even when they understand the risks involved. read full article here-cnn

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